Group Brand Expert (all genders)

Addiko Bank is an unconventional bank striving for specialization instead of universality. Our mission is to deliver a modern customer experience based on convenience and speed. We emphasize cohesion, diversity, fostering talent and equality while always maintaining the success of Team Addiko at the core of our entrepreneurial values. We are looking for highly driven professionals who are eager to become part of a Consumer and SME focused specialist network in Central and Southeastern Europe.

To strengthen our Addiko Bank AG – Branch Zagreb team and to achieve our entrepreneurial mission and vision, we are looking for a:

Are you passionate about building strong, consistent brands across countries and cultures? Do you enjoy turning insights into impactful communication strategies and campaigns that align with business goals? Then become part of Team Addiko and help shape how our brand is seen, felt, and experienced across all markets.

The Perks of Joining Team Addiko

• Flextime and Home Office possibilities to accommodate when and where you work best
• Support with a lunch allowance to ensure you stay energized throughout the day
• Comprehensive insurance coverage for your peace of mind
• Fun company trips and team events to build lasting memories
• Opportunities for professional growth and development

What You Will Do

As Group Brand Expert, you will play a key role in shaping and implementing our Group-wide communication strategy – one that reflects our business objectives and brings our brand to life across all touchpoints. Working closely with various Addiko Bank Group entities and external partners, you will ensure brand consistency, campaign effectiveness, and strategic alignment across the board with the following responsibilities:

Brand Management

• Define, articulate, and safeguard the brand’s positioning, voice, and visual identity across all touchpoints.
• Ensure campaigns and communications consistently reinforce the brand promise and long-term equity.
• Translate brand strategy into actionable, multi-channel marketing campaigns (digital, social, ATL, BTL).
• Oversee end-to-end implementation: planning, creative briefing, production, rollout, budget and performance tracking.

Content & Creative Development

• Work with agencies, designers, and internal teams to deliver assets that align with brand identity.
• Adapt messaging and creative for different customer segments and markets while maintaining coherence.

Performance Measurement & Optimization

• Track KPIs for both brand health (awareness, perception, NPS) and campaign effectiveness (reach, engagement, ROI).
• Use data insights to refine campaigns and ensure they drive both short-term results and long-term brand growth.

Cross-Functional & Stakeholder Collaboration

• Partner with product, sales, digital, and communications teams to align brand and campaign initiatives with business goals.
• Manage relationships with external partners.

What You Bring

• A strong background in Marketing & Communications, ideally within an international or group-wide context.
• Ability to lead across the strategic (brand positioning, insights, storytelling), operational (project management, campaign execution, digital fluency), and collaborative (stakeholder alignment, communication) dimensions of the role.
• Knowledge in defining and protecting the brand’s identity, purpose, and differentiation, and translating complex brand strategy into simple, compelling narratives for all audiences.
• Ability to evaluate creative and campaign output to ensure alignment with brand guidelines.
• Experience in planning, briefing for and delivering integrated campaigns end-to-end.
• Expertise in paid media, SEO, SEM, social, and marketing automation tools for effective execution.
• Ability to read KPIs (brand health + campaign ROI) to optimize campaigns.
• Strong organizational skills in managing multiple campaigns, timelines, and budgets.
• Knowledge in preparing and coordinating research projects, using insights and consumer trends to shape brand positioning messaging.
• Adaptability & Problem-Solving skills: ability to pivot quickly in fast-changing market or campaign conditions without losing brand consistency.

Your Strengths

• Excellent coordination and stakeholder management skills.
• Ability to work across teams and cultures with empathy and clarity.
• Fluent communication skills in English.
• Minimum 5 years experience in marketing communications in an agency or corporation.

How to Become Part of the Team

Addiko Bank is committed to equal opportunities and diversity. We actively promote equity and inclusion in our workplace and in the communities we serve, ensuring a culture where everyone feels welcome and valued.

By joining Team Addiko, you will step into an inspiring environment that fosters innovative ideas and a sense of togetherness. It is a culture where “we” means everyone has their own “I” – and yet every individual is a vital part of the team.

Can you see yourself joining our team of unconventional bankers? If so, we would be happy to receive your application in English.